Integrated Marketing Expertise
From strategy to execution, I've launched award-winning campaigns across paid media, retail, digital, experiential, influencer, and CRM channels.
Canadian Retail Know-How
I already work with many of the retailers powering DoorDash's New Verticals opportunity, including Loblaw, Sobeys, Walmart, and Costco. I understand retail partnerships, shopper behaviour, and the Canadian consumer landscape.
Analytical by Nature
I use consumer insights, market data, and performance analytics to inform pricing, marketing investments, and commercial decisions. Rotman MBA, Finance concentration, and a 720 GMAT to back up the analytical mindset.
Close Collaboration
I work closely with Sales, Product, Demand Planning, Finance, global headquarters, agencies, licensors, and retail partners. Comfortable influencing without authority and turning complex plans into action.
Campaigns that win twice.
Recognized for marketing excellence, strategic execution, and business results. My work has earned multiple industry accolades, including Strategy Online Awards, the ANA Multicultural Excellence in Advertising Award and 3AF Campaign of the Year. I was also the recipient of a national level marketing award from Mercedes-Benz India.
View the caseNew Verticals? Familiar Territory.
My experience spans grocery, convenience, retail, and consumer products, with a strong understanding of the Canadian retail landscape. At Mattel, I collaborate with retailers including Walmart, Loblaw, Sobeys, and Costco, and have led co-marketing campaigns with global partners such as Disney and Universal Studios. I've also worked closely with Walmart Connect and Loblaw Advance on integrated retail media campaigns that drive brand affinity and sales.
That’s why DoorDash New Verticals is especially exciting to me: it is a $12T global opportunity, and one I’d be excited to help build in Canada.
Turning Insights into Growth.
I believe great marketing is equal parts creativity and science. At Ziel Lab, I combined audience insights, performance analytics, and personalized email journeys to turn interest into action, helping ETHToronto generate $1M+ in ticket sales. In my current role, I have led multiple A/B tests across Amazon PDPs to optimize hero imagery, comparing lifestyle-led versus product-focused creatives to identify what drives stronger conversion.
Food Entrepreneur. Builder. Lifelong Learner
I've built campaigns across Canada, India, and Southeast Asia, led teams, managed P&Ls, and worked with iconic global brands. My passion for food also led me to co-found a food truck, which I scaled to three locations, gaining firsthand experience in the foodservice industry.
What drives me? Solving complex business challenges through creative thinking, learning new things, and collaboration with great people.
